Consumer Insights Manager

Kreon Partners is a leading recruitment consulting firm specializing in connecting top talent with prominent organizations. We are dedicated to providing strategic recruitment solutions that help our clients and candidates succeed.

We are currently seeking an experienced Consumer Insights Manager for one of our esteemed clients in the retail sector to drive consumer understanding and strategic decision-making.

Position Responsibilities:

• Develop and execute consumer insights strategies to support business objectives and enhance customer understanding.
• Conduct market research and analysis to identify consumer trends, preferences, and behaviors.
• Analyze and interpret data from various sources including surveys, focus groups, and social media to generate actionable insights.
• Collaborate with cross-functional teams, including marketing, product development, and sales, to integrate consumer insights into strategic planning and decision-making.
• Prepare and present reports and presentations to senior management, highlighting key findings and recommendations.
• Monitor industry trends and competitor activities to identify potential opportunities and threats.
• Manage and oversee external research agencies and vendors to ensure the quality and timeliness of research deliverables.
• Develop and maintain consumer segmentation models and customer profiles to guide targeted marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field; a Master’s degree or relevant advanced qualification is preferred.
• Minimum of 8 years of experience in consumer insights, market research, or related roles within the retail sector.
• Proven track record of leveraging consumer data to drive business strategy and decision-making.
• Strong analytical skills with proficiency in data analysis tools and methodologies.
• Excellent communication and presentation skills, with the ability to convey complex data in an understandable manner.
• Experience with research software and tools (e.g., SPSS, SAS, or similar).
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Proficiency in English; additional languages are a plus.

What We Offer:

• Competitive salary and benefits package.
• Company Car
• Foreign language and Master's Degree compensations.
• Opportunities for professional growth and career advancement.
• A dynamic and supportive work environment within the retail sector.
• Access to industry-leading tools and resources.